Self-care is whatever you need it to be.

It looks different for everyone, it looks different every day.
Self-care is unfiltered. It’s raw. It’s personal.

Release the weight of what’s expected with our collection of products.
This is your permission slip to close the rule book and do self-care your way.

What do you need today?

Self-care for yourself

Put yourself first (even if it's only for 5 minutes) with products for moments when you think "I've got this" and those when it's all a little too much.

Self-care as a gift

When you're not sure how to say it, a thoughtful gesture says it perfectly. Good things come in beautiful packaging. If a big hug could be sent as a gift, this would be it.

Discover

Stylish everyday pants with a discrete hot water bottle pouch

Soothing relief from
  • ENDO & PERIOD PAIN
  • STRESS OR ANXIETY
  • BODY TENSION
Find out more

Self-care reminder

It's totally fine to rewash the clothes you're not mentally ready to fold yet.

Self-care reminder

Start your day with lemon water, or a bacon and egg roll.

more than a face mask

Self-care isn't a one-size-fits-all, it's whatever you need at this very moment.

self-care when you need it

You order and we deliver ASAP. You breathe out. Or scream – that works, too.

re-writing the self-care “stigma”

Self-care is about more than just finding your zen. Let's banish the guilt and focus on what you really need.

Self-care reminder

It's so okay not to be okay.